How Louis Vuitton’s new jewellery line champions freedom and femininity
Much similar Rihanna's new Fenty style line, Louis Vuitton'south latest fine jewellery collection, B.Blossom, which includes rings, bracelets and cuffs, earrings, pendants and concatenation necklaces, feels very now.
While Fenty speaks to a seemingly gender-fluid audience as well equally women who are proud of their curves, B.Bloom addresses a confident crowd – those who are unafraid to affirm their identities.
Remember "chunky rings and clanking bangles" – every bit The Fiscal Times described it – and logomania galore: The brand's iconic star-shaped blossom, created past Georges-Louis Vuitton in 1896, is deployed to maximum issue across the entire range.
You tin thank Francesca Amfitheatrof, Louis Vuitton'south Artistic Managing director of Watches and Jewellery, for this feisty, assertive streak. The 51-year-quondam was terminal seen at Tiffany & Co, where she spent 4 years (2014 to 2017) equally its first-ever female Design Manager. At that place, she made waves by introducing a more urban, streetwise edge to the classic American jeweller – most notably in her Tiffany T and Tiffany HardWear collections.
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B.Flower is Amfitheatrof'due south debut drove since her appointment to the Parisian luxury house in March 2018.
She sought to inject a modern, youthful and impactful vibe by using a mix of pink and yellow golden, animated past malachite, onyx, white agate, pink opal, diamonds and pearls. (That color palette, by the way, is also very on-trend in interior pattern).
Alongside pinks and pearls – traditional symbols of femininity – Amfitheatrof introduces mesomorphic signet rings, which are considered the "gentleman's band". These statement pieces are reinterpreted in carved difficult stones or pave diamonds.
To give the collection even more nowness and street cred, the campaign is fronted by a diverse cast that includes Sophie Turner – aka Game Of Thrones' Sansa Stark aka Queen in the North aka Mrs Joe Jonas – and Indya Moore, a transgender actress/model currently breaking gender stereotypes as a Calvin Klein underwear model. She also appears on the cover of Elle magazine's June 2022 upshot.
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Perhaps Turner said it best when she told The Hollywood Reporter, "I think femininity is open to interpretation. If y'all're a adult female or place equally a adult female, so whatsoever you are, is feminine."
The Louis Vuitton B.Bloom collection volition launch in the Louis Vuitton Marina Bay Sands Island Maison and ION Orchard boutique on May 31, 2019.
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Source: https://cnalifestyle.channelnewsasia.com/obsessions/louis-vuitton-b-blossom-fine-jewellery-239736
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